3 Worst TV Ads

It always amazes me at the lack of judgement many companies show when it comes to their advertising.  Especially when you’re a major corporation with a budget to buy TV ads.  Who writes this stuff?

Obviously those that produce these “clever ads” only have one foot in reality.

For instance, the latest round of ads that have earned the rating of “Terrible” include Samsung, Zyrtec, and Dodge.  Their  three ads are amazingly insensitive to the realities of today’s buyers.  Take Zyrtec – their ad shows an average American family out in the park enjoying a beautiful day and some ice cream.  She sneezes and ends up with his ice cream cone on her forehead.  It stays there while he presents her with a Unicorn stuffed animal.  Really?  The majority of buyers in today’s world are women and you demean them with this ad?

Moving on to Samsung – a major issue of today is race.  It should be called “culture” but that doesn’t buy votes.  You have a black man that goes into a mom and pop store pouring water over his new Waterproof Galaxy S7 Edge making a terrible mess and assuming the owner will clean up after him.  So what does he do?  He buys more water to make a bigger mess for someone else to clean up.  Small business owners have enough challenges without having big companies promoting this lack of respect for other people’s property.

And finally, we have the Dodge ad.  Just a couple of weeks ago there was a report on the growing problem with street racing in America, both from cars and motorcycles that torment others, drive without regard for the law and cause accidents and deaths.  The Dodge ad shows how they can beat anyone in the dark of night and street race.  This role model for breaking the law is partly what’s wrong with society.  When asked why teenagers do stupid things a growing number answer “I saw it on television”.

It’s time for companies to promote core values of decency and respect.  These three ads don’t come close.

Until next time – – –

Am I Really Out of Touch?

I recently decided to add 2 “women’s issues” on-line magazines to my phone –
Smart News. I had expectations of seeing articles about women’s health,
welfare (not the entitlement kind) and education. Boy was I surprised.

Here’s a sample of the articles titles from two magazines:
• “Wraps are Bullshit, Eat a Sandwich Instead”
• “The Dumbest Thing In Your Kitchen”
• “The First Agency For Transgender Models is Opening in L.A.”
• Is Office Air Conditioning a Sexist Conspiracy?”
• “Guys Shave Their Legs For The First Time and Vow To Never Do It Again”.
Really?

This is the best you can do?: And those article help women how? And
more, do today’s women really find those articles interesting?
What happened to writing about what we know not opinion? Where are the
articles on improving our financial positions, How to have pocket money,
or other financial articles to help educate women to improve their
position?

Women have been the social conscious for many generations. Many of the best
laws have been written and promoted by women. Yet “womens’ issues”
magazines don’t seem to touch on those aspects of our lives. Where are
the articles about life planning and when you should start? Where’s the
health related articles?

Life is about choices and these should be made without peer pressure way
back in High School, not when we’re 35 with three kids. Today’s world is
about making choices on lifestyle, financial position and a host of other
issues. I saw none of those articles. But I will hold off on my decision
on whether to continue having them on my phone based on their articles
for the next month. At that point, I’ll have to decide if I’m too old or
not. But you never get a second chance to change a first impression.

Until next time . . . . .

3 Reasons Towns Die

Consistency – Reliability – Fairness

These are the cornerstones of a three-legged stool that constituents look to government to uphold on a daily basis.  They count on fairness to every member of the community no matter their religion, age, or family connections.  They rely on their knowledge of government and how it works that it will be reliable every day.  They depend on consistency in order to establish their own lives.  In turn they agree to abide by the rules and laws of the place they live.

Government has failed to provide all three pegs of that stool and thus citizenry are reacting.

They are moving out of towns and cities that don’t balance the stool to places that do.  And if they can’t move because of age or finances, they are demanding changes be made to once again balance government and the elected officials seem to have no clue how to fix it.

In our own town of Escalante, Utah, the stool is totally out of balance and the town council and mayor, for whatever reason, haven’t righted the stool.

First, the county school district is concerned about the declining enrollment of the schools.  Long-time residents look to blame the creation of the Grand Staircase Escalante National Monument for the decline in the communities.  Yes, it has impacted the cattle grazing and logging and that has resulted in several cattle raising families moving to places where they are welcome.  And yes, the sawmill has closed and all those family wage jobs have gone away, and the children they supported. But that’s just one leg of the stool.

Second, the federal agencies that promote tourism are providing some jobs that could help replace the others, but they can’t replace them all and tourism based jobs are not family wage.  The same employee that worked at the sawmill now has two jobs to replace the one at the sawmill.  In addition, Payment In Leiu of Taxes (PILT) has not been increased in many years.  The town is expected to provide emergency services, water, sewer, trash without the federal government paying their fair share of the costs.  The county Sheriff is now the only  response to 911 since the city police position was removed due to finances. The lack of reliable funding for services puts the total burden on the property owners.

Third, city and county ordinances are not enforced with any consistency leaving people to conclude they don’t wish to move here until they are.  Case in point, the City of Escalante uses the State’s abandoned road facility and the state offers little or no incentive to keep it updated and in good repair.  When the wind storms of last summer took out one of the sheds the debris from was removed and the fences repaired by the state.  However, the contents of the building remain on the ground (pipe parts, old buckets, etc) to this day. The weeds are now growing up amongst them and the highway frontage lot does not say “we care about our City”.  If you drive the streets, there is no enforcement of a number of ordinances and vacant houses “For Sale”  might sell but the neighborhood is in such disrepair it reminds a lot of them of what they’re trying to escape from not a lush, small town where everyone works together.  And the disproportionate number of absentee owners because of “Holiday Home Rentals” is removing the “home town” flavor because of City Government.

The stool needs righting and placing blame elsewhere is not the answer.  The answer is here in our National Historic District Town of 750. Demand the city, county, state and federal government agencies rebalance the stool.  How?

  1. The Federal resource management agencies need to pay their fair share for upkeep and management of facilities their visitors use without cost. Fairness.
  2. The State highway department needs to find a way to transfer management of the old highway dept. facility to the city or enter into an agreement to allow the city to make proposed improvements and help pay for them. Reliability.
  3. The City needs to place a limit on the number of Holiday Homes as a percentage of the total number of homes available in the city. And they need to enforce the building codes, and other ordinances on a regular basis with the same answers for all. Consistency.

It wouldn’t solve all the problems, but it would get this small town well (and many others of all sizes) on its way to re-balancing the three-legged stool.

Until next time – – – – –

Tweets for Week – May 18th – May 24th, 2015

This is going to be a week of fits and starts. A 92 yr old mother with a broken shoulder who won’t go to the hospital; Our first art festival of the year; Mercury goes retro; and my inner voice tells me to be ready for the unexpected. It will be another week of daily tweet posts versus a story. Maybe that will be the story.

JR Hassett - Wooden RavenMonday – 5/18/2015

#MondayMotivation – Find bliss and keep what brings you joy. Ravens-personable and creative.What animal do you enjoy?

JR Hassett - BrainstormTuesday – May 19th

Today we should brainstorm but watch for knee-jerk reactions. Seeking the different takes courage – as the dragonfly

JRHassett - Dutch Oven Meals#HumpDay – Get outside, smell dinner cooking, write about it. Tell me how the potatoes smell in 100 words.

JR Hassett - Country Fair ElderThursday May 21st

Make new friends, but keep the old. One is silver and the other gold.

Twitter Post Week of May 10th, 2015

Sunday – May 10thJRHassett - Mother's Day Flowers 2015

#MothersDay -sharing my flowers with all the Mothers in the world. We are the social conscious & set the standards
JRHassett - Basket ClassMonday – May 11th

Cheer up with something new. Twined bird house class always brings something new, unique & fun to write about

dust stormTuesday – May 12th

The truth can help move everyone along even if it causes a temporary dust up. Maybe not this much, but be creative.

JRHassett - ReflectionsWednesday – May 13th

#amwriting – I opened the door and on the other side was a reflection, but not mine. Creativity is my challenge today

JRHassett - Birdprints - Tread Lightly#TBT – Heavy vibes today. Tread lightly and receive a blessing? I hope it’s a new job for my granddaughter.
Red Rock RainFriday – May 15th

A day to stay fluid & let the water flow it’s raining – good Karma. Sit
beside the stream and take in the inspiration

Tree Man#NewMoon – The Green Man has a story, Can you tell it? Nature Spirits are fun to create and share. Heading to the Moab Art Festival with our jewelry. We’ll post some photos to our Facebook account.