Chase Bank’s Terrible Ad 

 June 10, 2022

By  Jana Hassett

Chase Bank TV Ad is Awful!

What in the world inspired Chase Bank of California to authorize that terrible ad with a known Comedian(?) and cohorts to run around a small house breaking things? It’s nothing more than a demonstration of throwing a temper tantrum and expecting someone else to clean up the mess.

My Questions –

  • What problem does this ad help the consumer overcome?
  • What company values are represented?
  • What is their mission?

This ad fails to convey any of those answers.  But they have a lot of money, and getting attention must be more important that being a trusted member of the business community

I’m grateful there aren’t any Chase Bank Branches in our business community.  As a business coach I certainly could not recommend them.

Until next time -

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