It always amazes me at the lack of judgement many companies show when it comes to their advertising. Especially when you’re a major corporation with a budget to buy TV ads. Who writes this stuff?
Obviously those that produce these “clever ads” only have one foot in reality.
For instance, the latest round of ads that have earned the rating of “Terrible” include Samsung, Zyrtec, and Dodge. Their three ads are amazingly insensitive to the realities of today’s buyers. Take Zyrtec – their ad shows an average American family out in the park enjoying a beautiful day and some ice cream. She sneezes and ends up with his ice cream cone on her forehead. It stays there while he presents her with a Unicorn stuffed animal. Really? The majority of buyers in today’s world are women and you demean them with this ad?
Moving on to Samsung – a major issue of today is race. It should be called “culture” but that doesn’t buy votes. You have a black man that goes into a mom and pop store pouring water over his new Waterproof Galaxy S7 Edge making a terrible mess and assuming the owner will clean up after him. So what does he do? He buys more water to make a bigger mess for someone else to clean up. Small business owners have enough challenges without having big companies promoting this lack of respect for other people’s property.
And finally, we have the Dodge ad. Just a couple of weeks ago there was a report on the growing problem with street racing in America, both from cars and motorcycles that torment others, drive without regard for the law and cause accidents and deaths. The Dodge ad shows how they can beat anyone in the dark of night and street race. This role model for breaking the law is partly what’s wrong with society. When asked why teenagers do stupid things a growing number answer “I saw it on television”.
It’s time for companies to promote core values of decency and respect. These three ads don’t come close.
Until next time – – –
We attract the same energy we put out!
The Dandelion Fairy, she lives among the yellow blooms where her world is sweeter and less difficult. With golden wings and striped green suit, she can only be seen when she wants you to share her magical, miniature world.
Dandelion Fairy Card – Copyright Cicely Mary Barker, English Artist
Nestled amongst the forest of pointed leaves, giant puffballs stand ready to coat her world with tiny bits of fluff even the ladybugs avoid. Chunks of agate serve as welcome benches to rest from the midday sun. An occasional mist keeps her dandelion forest growing sprouts of new plants providing tomorrows shade.
She flits from leaf to leaf, teasing the bumble bees as they feast on the pollen. It’s a world of few words, but endless joy and beauty. A place of fantasies and unique creatures that only require that you believe in their magic – if only for a moment.
We attract the same energy we put out!
Millennials are beginning to get the blame for everything in our world that is changing. Whether it’s god or bad, it’s their fault. Change – isn’t that a four letter word?
Sales of cereal are down over 30%, so it’s the millennials fault. That’s according to a recent blog report I read. They’re too lazy to put cereal in the bowl and eat it. The post didn’t take into account that over 70% of the cereal available is sugar coated garbage and they won’t eat it or buy it for their children to eat. They want whole grains and natural sweeteners, that’s the demand.
Another journalist reported that Bernie Sanders didn’t do well in some states because the millennials didn’t vote. Perhaps they weren’t socialists and chose to not vote at all? Again, no demand.
When I tried to by jelly beans for an Eater Basket there was only one choice. 90% of all the offerings for sale were chocolate covered or filled somethings. That must be the demand because small manufactures supply what people demand.
That leads me to Trump vs. Clinton. What the media and GOP old-timers want is someone other than Trump. They’re trying to create demand for someone else, because they don’t want him as President. But the people re demanding something else. The millennials want an outsider that doesn’t represent Wall Street or Washington D.C.
Yet here’s Mrs. Clinton. As crooked as the Clinton’s are, the demand for the social programs they support is greater than honesty. If Trump wants to win he’s going to have to create a path for safe removal from social programs not punitive solutions. The demand for big brother taking care of them won’t go away and without educating the on where the money comes from and where it needs to go is where the demand should be. Otherwise we can continue to supply their demands for socialism without the label.
Until next time – – –
I’ve come from writing press releases to a weeky column for the Garield County Insider, to a travel blog, and I’ve written several grants over the past 8 years – both for Escalante City and private industry – just shy of a million dollars. We moved to Enoch from Escalante this winter and am ready to start writing an historical fiction about my great Grandmother who was a Kaw Indian. I’d like to create a mini book to go along with my mini baskets and I plan to spend more time blogging.
Since a college professor told me I’d never be a good writer I’ve spent the last 26 years trying to prove her wrong. The best part of the adventure is discovering how much fun it is to write. I’m hoping to connect with other writers locally and learn about their adventure.
Until next time – – – – –
We’re learning, or trying to, learn how to do nothing. We’re in between homes, living in our 25’ travel trailer and hoping the days go by quickly. Usually we have so much on our plates that we’re not sure how we’ll get it all finished. Is this truly how other retired folks live in the 56 RV Parks and campgrounds here in Quartzsite, Arizona?
We’ve both walked the rock show at least 4 or 5 times. So today we decided we’d do some of the small businesses in town. We started with the used book store. We were greeted by three tall Cowboys with Stetson hats, arms crossed and a tiny book on a stand in front of each of them. We had stumbled upon an authors fair, only there wasn’t much festive about it. Their body language was more “you better not question my writing and I’m not answering any questions” then it was an opportunity to chat with an author about their style, subject, or other possible stories.
I went into the book store where the atmosphere was more card and gift than book store. If there was any rhyme or reason to how things were shelved it was not apparent. We were looking for two things here in the rockhounding/trading capitol of the west – old “Rock and Gem “ magazines and Arizona gem hunting books. When the owner replied, “is there really a magazine by that title?”, I knew we were in trouble. I wasn’t surprised to learn she didn’t have any, and with the appearance of other customers we left.
Tracy had gone out to look through the small outbuilding they used as a rock shop. They had some nice pieces and Tracy asked the elderly gentleman the price. With felt cowboy hat and warm coat he proceeded to quote him a price. The view of his bare legs and teeny bum were free, but you could buy a bookmark with his picture on it for $3.00 sporting a hand crocheted ball and penis bag in your choice of colors. Today’s bag was brown.
That was #enough for me. So we headed for the yarn shop where the husband ran the register but couldn’t answer any questions and the wife/crafter/knitter she wasn’t there in the afternoons. That sent us to the public library where 15 computers were available 1 hour at a time. Ah! I felt some sense of normalcy.
What’s on the agenda for tomorrow? I think we’re going back to the book store to see if she can find books on rockhounding Arizona. Tracy asked me if that was out of desperation? I think so. But take heart we told each other – only 3 more days this week and five next without a project. Maybe we’ll go back and get a bookmark.
Ah, I feel better already. Until next time. . .