Hospitality Trends – 2015

Professor Cathy Enz, Cornell University School of Hotel Administration, recently defined trends for the 2015 travel season.

First, Millennials are the new “power segment” , who will represent 50% of all travelers by 2025.

Technology is essential for this demographic and they expect power check-in, payment, eating and shopping.

A distinctive subset of this market, are foodies looking for unique and novel experiences along with a gourmet experience at reasonable prices.

More travelers will depend on concierge services integrated outlets, usb ports and wireless technology integrated with their hotel,. TV services are basic, but don’t forget the simple clock.

As more travelers prefer technology to human beings, bypassing the front desk, using a digital concierge, and saying good-bye to bellmen is about here. I can’t image art festivals are exempt.

Local tourism businesses need to ask themselves:

Do I provide on-line booking?
Is my system by date, and type of room or exact room?
Do I make it easy for the customer to spend money?
What room upgrades do I offer?
Do I offer charging stations, phone/tablet usb ports?
Do I have a choice of pillows – hard or soft?
Are there adequate suitcase racks or dresser tops?
Do I have room safes?
Do eateries join my network on TV by food type? If I don’t have a TV system, do I offer that on paper?
Do I have maps of local basic business, including the library, etc. in all my rooms?

10 Stacks doesn’t stack up. 2/8/2015 My Review

10 Stacks To Success: How to Achieve Success One Goal at a Time by Jerome Jay Isip

I was intrigued by the title and Mission of this book. I had hoped it would enlighten me on the mindset of the Millennia’s and what motivates them. If you’re going to be in the retail market you need to understand your buyers. After I acquired it I couldn’t decide what market he was writing for. 10 stacks #1

The mission statement was intriguing, but the language was unnecessary. He indentified 10 steps (what he called stacks) to having a beautiful life. I was curious how they might differ from mine and other generations.

It was a disappointment, to say the least. He may be speaking to a target market of younger, less educated and lost souls, but it certainly wasn’t a generation I know. It might get read at a public library, but the language would probably keep it from being offered. 10 stacks # 2

And for me, he lost me at stack 4 (Dream a Little Dream). His primary question was “What do you want from this world? I don’t want anything from this world – it should be what can I give to this world this week? How can I make a difference?10 stacks #3

His opening quote should have made it clear where he was going and the attitude of the writing. Hopefully, for his sake, his target market can relate to him. I could not.

Save your money and time for a book that is more worthy than this one.

Until next time – – –

The Boys in the Boat – Book Review 2/2/15

The story of ordinary men doing extraordinary deeds is always enjoyable, but this one is exceptional. From the inclusion of historic events and social values of the times to the details of rowing, the story is so well written you are there with them for every beat of the oars.Boys in the Boat Cover

What spoke to me most was the “swing”. If you’ve ever had the opportunity/priviledge to be involved with a group and have a “swing” moment, it gives you a senes of belonging like none other. In High School, our award winning marching band competed for awards and placement in the Annual Rose Bowl Parade in Pasadena, Calif. Hours of marching, learning music, polishing shoes, and instruments – no detail was too small.

The drum major practiced throwing his mace by the hour. Rain or shine, we marched; we played; we cleaned; we marched some more. Perfect diagonals – perfect rows – perfect music – perfect uniforms; and the ultimate challenge was 125 students stepping off the competition line as one. All in step, same length, same style, same beat, as one – it was our “swing” and we did it. – Jjst like the boys of the boat.

What a wonderful opportunity to share in their triumph and remember our own after almost 50 years. Great job Daniel James!!!